Job Description

Who Are We?

T&P m is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P m is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role:

We're searching for a sharp and conceptually-driven Copywriter to join our AI-powered content studio. Are you obsessed with crafting compelling narratives that resonate across social media? Do you thrive on finding just the right words to bring a brand's personality to life? If you're a creative wordsmith who thinks "social-first," then this is the role for you. You'll be working on innovative campaigns for a major automotive client, using your skills to create engaging copy that captures attention and drives results.

Key Responsibilities:

• Conceptual Ideation: Developing insightful, relevant, and objective-driven organic social content ideas that build the automotive brand's presence and personality. This includes generating original concepts and finding creative angles for existing campaigns.
• Crafting Compelling Copy: Writing engaging and effective social media copy for a variety of formats (text posts, captions, video scripts, interactive content, etc.).
• AI Integration: Utilizing proprietary WPP AI tools to enhance and optimize the creative copywriting process, from generating initial ideas to refining final copy.
• Collaboration: Working closely with art directors, designers, strategists, and other creatives to ensure seamless campaign execution and best-in-class social content.
• Platform Fluency: Maintaining a deep understanding of social media trends, platform best practices, and emerging content formats.
• Brand Voice & Tone: Mastering and maintaining a consistent brand voice and tone across all social media communications.

Key Skills and Experience:

• Proven experience as a Copywriter with a strong focus on social content.
• Experience in the Automotive space
• A portfolio demonstrating exceptional writing skills and a deep understanding of social media copywriting best practices.
• Excellent writing, editing, and proofreading skills.
• Experience working with different content formats and adapting writing style to various target audiences.
• Knowledge of how AI can be utilized in the creative process is a plus.
• Excellent communication, collaboration, and presentation skills.
• Ability to thrive in a fast-paced, agile marketing environment.
• A positive, proactive attitude and a passion for pushing creative boundaries.
• Active personal engagement with social media platforms.
• Prior experience in the automotive or related industries is a plus.

Personal Attributes:

• Collaborative team player, open-minded, transparent, and non-political.
• Relentlessly curious about technology, brands, language, and consumer behavior. An interest in the automotive industry is a plus.
• Self-starting and proactive with a strong work ethic.
• Able to balance a strong point of view with the ability to listen, learn, and adapt.
• Solution and results-focused with a positive and enthusiastic demeanor

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

The pay range for this role is $75,000-$90,000K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States

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