Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
The client need a Google Ads expert who can take ownership of client accounts, develop winning strategies, and scale accounts profitably. You will be managing high-budget campaigns across search, shopping, Performance Max, and YouTube Ads, optimizing them for maximum return on ad spend (ROAS) and long-term success.
Key Responsibilities:
Manage and Scale Google Ads Accounts – Oversee multiple e-commerce accounts, ensuring each one is optimized for growth and profitability.
Campaign Strategy & Execution – Launch, optimize, and scale non-brand search, shopping, Performance Max, and YouTube campaigns.
Client Communication – Lead client calls, provide clear performance insights, and set expectations for scaling strategies.
Budget Allocation & Scaling – Make data-driven decisions on ad spend allocation, prioritizing high-performing campaigns.
Performance Max & Shopping Strategy – Implement structured Performance Max builds, test asset groups, and leverage audience insights to improve campaign performance.
Ad Copy & Creative Collaboration – Work with the creative team to develop high-converting ad copy and image/video creatives.
A/B Testing & CRO Focus – Test different bidding strategies, ad copy, audience targeting, and landing page optimizations.
Data-Driven Decision Making – Use Google Analytics, conversion tracking, and in-platform insights to identify the highest-impact optimizations.
Stay Ahead of Google Ads Trends – Adapt to Google algorithm changes, new campaign types, and emerging automation features.
Google Ads Expert – At least two years of hands-on experience managing high-budget e-commerce campaigns.
Client-Facing Professional – Can clearly explain campaign performance, data insights, and strategy recommendations to clients.
Data-Driven Marketer – Able to analyze metrics, assess trends, and make optimizations that improve ROAS.
Proactive Problem-Solver – Can identify and fix inefficiencies without needing micromanagement.
Fluent in English – Can write compelling ad copy and communicate clearly with clients and the team.
Highly Organized – Can manage multiple accounts effectively without losing track of optimizations and key deadlines.
Driven to Scale – Enjoys the challenge of growing accounts, testing new strategies, and continuously improving performance.
Experience with YouTube Ads and Performance Max campaigns.
Familiarity with Google Shopping & Feed Optimization.
Knowledge of conversion rate optimization (CRO) and its impact on ad performance.
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